Virginia Travel Guide

The Virginia Travel Guide is the Virginia Tourism Corporation's primary consumer fulfillment piece, published each year in January. It contains comprehensive information about Virginia’s travel destinations and attractions as well as listings of restaurants, accommodations and many other travel services. The guide includes engaging content featuring award-caliber editorial and inspiring photography, and demand is high, with more than 8,000+ requests for the 2021 guides comingin in just the first two weeks of distribution!

Did you know?*

• Print plays a valuable role in consumers’ complex, multi-media path to decision-making.
• Approximately 48% of consumer travel research is done through printed guides.
• 75% of travel guide users say the guides are important when making destination decisions.

Demographics of print users:

• Millennials/Gen Y 45% ; Generation X 36% ; Baby Boomers 32%
• Skews female
• Household Income $100k

Advertise in the Travel Guide:
Contact one of the following LeisureMedia360, Inc., representatives:

• Nell Wichmann, 757-570-4462 — Coastal & Richmond
• Jo Diedrich, 540-580-8767 — Mountains, Southern & Northern Regions
• Terri Reynolds, 540-597-7568 — Listings & Lodging Co-Ops

*Destination Analysts, 2018 and 2021