VTC Digital Co-Op

Elevate Your Tourism Campaigns with Virginia Is For Lovers 2025 Digital Co-op!

Join VTC’s 2025 Buy-Down Digital Advertising Co-op! Our cutting-edge strategies are designed to connect you directly with your ideal audience, ensuring maximum impact for your campaigns.

SUPER-TARGETED DIGITAL

• Put the power of data to work for you with programmatic digital advertising
• Reach a targeted audience – family, outdoor, food & wine, music lovers, history lovers
• Contextual targeting based on your creative
• Or even more specific audience based on your marketing strategy
• Targeted by geography to Virginia’s key markets
• Targeted by your selected demographics, specific interests and behaviors
• Optimized by visits to your website
• Re-targeting included at no extra charge
• Learnings based on visits drive highly qualified traffic directly to your site
• Builds awareness and interest in your product
• Ads created at no charge
• VTC logo must be included on the ad
• Flight is 4 weeks
• PLUS you get premium inventory. Our platform serves only to the 600-800 BEST websites out of over 378 million sites in the US.

TARGETED Video

• VIDEO NOW AVAILABLE ALL MONTHS:
  April-Oct
• Put the power of data to work for you
  with programmatic video
• Targeted by geography to your key
  feeder markets
• Targeted by your selected
  demographic, lifestyle and interests
• Re-targeting included at no extra
  charge
• Optimized by visits to your site
• Builds awareness and interest
• Video must be supplied; 15 or 30
  second; VTC logo not required
• Flight is 4 weeks
• PLUS you get guaranteed engagement; guaranteed brand exposure; guaranteed clicks

Top Whitelists and the Nation’s Leading Platform for Viewability Guarantee
Your Ad is Served on Quality Sites — With EVERY Impression

• Nell Wichmann, 757-570-4462 — Coastal & Richmond
• Jo Diedrich, 540-580-8767 — Mountains, Southern & Northern Regions
• Terri Reynolds, 540-597-7568 — Listings & Lodging Co-Ops