Custom Programmatic Campaigns

Reach YOUR Exact Audience With a Programmatic Campaign Customized for YOUR Exact Needs

Utilizing the Basis Technologies platform, the #1 rated demand side platform for 17 quarters in a row, our digital team is able to provide highly effective digital marketing services to a wide variety of clients across a broad array of industries.

With access to more than 120,000 sites and apps and 40,000 audience segments we combine decades of in-house experience with the strengths of this top-ranked DSP, as well as over $2M in Third Party research to ensure our campaigns deliver the highest possible results for our clients.

Programmatic Options Include:

SUPER-TARGETED DIGITAL

  • Put the power of data to work for you with a customized programmatic digital advertising
  • Contextual targeting based on your creative
  • Targeted by your selected
    demographics, specific interests, behaviors & geography
  • Optimized by visits to your website
  • Re-targeting included at no extra charge
  • Learnings based on visits drive highly qualified traffic directly to your site
  • Builds awareness and interest in your product
  • Ads created at no charge
  • Flight is 4 weeks

TARGETED VIDEO

  • Put the power of data to work
    for you with programmatic
    video
  • Targeted by your selected
    demographic, lifestyle, interests & geography
  • Re-targeting included at no
    extra charge
  • Optimized by visits to your site
  • Builds awareness and interest
  • Video must be supplied; 15 or
    30 second
  • Flight is 4 weeks

CONNECTED TV

Cable is out. Streaming is in. Ad Spending on Connected TV is expected to DOUBLE by 2024.

Buying TV ads in a data-driven fashion allows you to target and optimize via programmatic algorithms, showcasing your 15 or 30 second video message with a full screen ad experience.

Cord-cutting is no longer a trend among the young and tech savvy. It is quickly becoming a norm:

  • 80% of households are streaming video on ad supported platforms like Hulu, Netflix, etc.
  • 77% of viewers that do have cable ALSO consume streaming content
  • Target by geography, demographics, behavior

PROGRAMMATIC NATIVE ADVERTISING

Rise above the cacophony of banner noise. How can you maximize the effectiveness of your native campaigns and differentiate your brand? Using the Basis Exchange and Private Marketplaces provides you access to trusted publishers such as Nativo, Google, MoPub, TripleLift and more:

  • Consumers look at native ads 52% more frequently than display ads
  • Native ads elicit an 18% higher lift in purchase intent than banner ads.
  • In 2022 native advertising is expected to grow by 21%

LOCATION-BASED MARKETING

Digital out-of-home is one of the fastest growing marketing channels.

No longer just geotargeting or geofencing. Advances in programmatic technology and availability of robust data provide many new opportunities.

Ever want to target attendees to an event AFTER the fact and invite them back? Or target a large event (wine, outdoor, music etc.) outside of your area AFTER the fact and invite them to you related event?

Utilizing Basis and one of the pioneers in independent location technology, we can create a custom location marketing program to meet your needs.

Custom Programmatic Campaigns

Reach YOUR Exact Audience With a Programmatic Campaign Customized for YOUR Exact Needs

Utilizing the Basis Technologies platform, the #1 rated demand side platform for 17 quarters in a row, our digital team is able to provide highly effective digital marketing services to a wide variety of clients across a broad array of industries.

With access to more than 120,000 sites and apps and 40,000 audience segments we combine decades of in-house experience with the strengths of this top-ranked DSP, as well as over $2M in Third Party research to ensure our campaigns deliver the highest possible results for our clients.

Programmatic Options Include:

SUPER-TARGETED DIGITAL

  • Put the power of data to work for you with a customized programmatic digital advertising
  • Contextual targeting based on your creative
  • Targeted by your selected
    demographics, specific interests, behaviors & geography
  • Optimized by visits to your website
  • Re-targeting included at no extra charge
  • Learnings based on visits drive highly qualified traffic directly to your site
  • Builds awareness and interest in your product
  • Ads created at no charge
  • Flight is 4 weeks

TARGETED VIDEO

  • Put the power of data to work
    for you with programmatic
    video
  • Targeted by your selected
    demographic, lifestyle, interests & geography
  • Re-targeting included at no
    extra charge
  • Optimized by visits to your site
  • Builds awareness and interest
  • Video must be supplied; 15 or
    30 second
  • Flight is 4 weeks

CONNECTED TV

Cable is out. Streaming is in. Ad Spending on Connected TV is expected to DOUBLE by 2024.

Buying TV ads in a data-driven fashion allows you to target and optimize via programmatic algorithms, showcasing your 15 or 30 second video message with a full screen ad experience.

Cord-cutting is no longer a trend among the young and tech savvy. It is quickly becoming a norm:

  • 80% of households are streaming video on ad supported platforms like Hulu, Netflix, etc.
  • 77% of viewers that do have cable ALSO consume streaming content
  • Target by geography, demographics, behavior

PROGRAMMATIC NATIVE ADVERTISING

Rise above the cacophony of banner noise. How can you maximize the effectiveness of your native campaigns and differentiate your brand? Using the Basis Exchange and Private Marketplaces provides you access to trusted publishers such as Nativo, Google, MoPub, TripleLift and more:

  • Consumers look at native ads 52% more frequently than display ads
  • Native ads elicit an 18% higher lift in purchase intent than banner ads.
  • In 2022 native advertising is expected to grow by 21%

LOCATION-BASED MARKETING

Digital out-of-home is one of the fastest growing marketing channels.

No longer just geotargeting or geofencing. Advances in programmatic technology and availability of robust data provide many new opportunities.

Ever want to target attendees to an event AFTER the fact and invite them back? Or target a large event (wine, outdoor, music etc.) outside of your area AFTER the fact and invite them to you related event?

Utilizing Basis and one of the pioneers in independent location technology, we can create a custom location marketing program to meet your needs.

Want To Learn More?

Contact Our Digital Sales Team Today!

Shiree Carr

General Inquiries

540-293-3893

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Peggy Overstreet

Roanoke & Surrounding Areas

540-874-5815

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Jo Diedrich

VA Mountains, Southern & Northern Regions

540-580-8767

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Nell Wichmann
Coastal VA & Richmond

757-570-4462

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